Consistent message and style
Below are some additional examples of the ads used 2014-2016. Each year, in time for graduation, ads were designed that looked slightly different, since they needed to have longer texts, and they also did not want to use photos of graduating students on them. All the other ads used “Lifelong Learning”, “Winning Mentality” and “Passion for Arts.” Towards the end of the 2015/16 school year, they started to use other messages and have more information on them and there is also an example of that below (“Building Educational Excellence”). It was clear that a new style was needed and that was designed at the start of the next school year.
In the fall of 2016, the new design was ready to be rolled out. The new concept “That day” was used to show the things that normally does not happen in a school, but happens almost every day at SAS. Several different colors were used to background and there were also different format (full page, half page and 1/3 page).